RETHINK
HEALTH INSURANCE
Industry
Financial Services / Insurance
Client
Leading Multinational
Health Insurance Provider
Challenge
How can we reposition insurance solutions to encourage healthier and happier life?
Methods
Business Design
Design Thinking
Ethnographic Research
Corporate Empathy
Workshops
3 "Rethink Insurance” workshops with
• Leadership team of the company
• Human Resources leaders
• Wellness Ecosystem
In A Nutshell
• Led by the CEO office
• Stakeholders included
- internal units,
- key players in healthcare industry,
- wellbeing ecosystem
• Corporate Empathy
- with 15 key roles
• Ethnographic research at hospitals and pharmacies
• Qualitative research with key personas
• We ran a series of "Rethink Insurance" workshops with different stakeholders
• We co-created a new health program with 5 pillars:
- You
- Your family
- Your parents
- Your job
- Beyond